Best Practices for Getting Your Business Website Up and Running
One of the most exciting aspects of starting a new business is that fantastic feeling you get when your new website launches. But it can also be extremely time-consuming putting it together. Not only do you want your website attractive, but you also want to utilize the latest SEO and marketing practices to make it a big success. Here are some of the best practices for getting your website up and running.
Consider Business Purpose
Websites can cost money to create and to manage. Most people who are serious about building a site will consider how they plan on making profits. The site may be a portal to a webshop, or it may sell services to clients. There are also other ways to make money, including affiliate links and advertising. You don’t want to just toss together a site without thought for how it’s going to support your domain and hosting fees. Consider how you’re going to make money first.
If you already have a branded company then it’s going to be simpler to set up your website. But if you don’t already have a logo, then it’s going to take work to design a company logo and choose an attractive website design to complement it. When you create your site, try to avoid being loud and flashy. This is going to scare away 90% of your customers.
People don’t want to see moving images and flashing colors when they’re trying to read something on your site. Also avoid movement as much as possible, and have medium-sized fonts. Sites that have huge text and moving graphics are too hard to view on a laptop or device, which most people use today.
You’ll also want to ensure that you use high-quality images, graphics, and photographs. Your logo should also be at good resolution. Poor quality images on a site will make it look amateurish.
Include Privacy and Company Policies
If you’ve ever cruised a big site, then they have their privacy and company policies laid out. Most sites even have a disclaimer on cookies and whether a visitor grants rights or not. Be sure to thoroughly outline your shipping and return policies too. The more information you have up front, the less time it’ll take your customer to decide that yes, they want to do business with you.
Streamline the Ordering Process
There should be a maximum of four steps for your customer to place their order. Review your order process before you go live. It should be as simple as:
• Click checkout.
• Enter address and payment details on one page.
• Place order.
If there are extra steps, then you need to remove them.
Test Your Website
Many people launch their websites knowing that they’re 100% functional on all computers and devices, but they forget to proofread and check for grammatical and spelling errors. Nothing will scare away customers faster than a site loaded with errors. Hire a professional to fully check your website for functionality, clarity, and errors before launch day